For a visual communication design class, I created a branding system for a fictional conference about entomology. Assets included a program, double-sided poster, stickers, textile design, banner, and lanyard.
The conference was intended to increase awareness about insects and their importance, so a friendly tone was important to combat notions of insects as “gross.”
Insectarium: Conference Design
I created mascots Mothew, Roachel, and Scooter to make the conference approachable and to give audiences a character to associate with the tagline “our tiniest friends.”
Insectarium booklet: Events schedule
Insectarium banners in situ
Double-sided Insectarium posters
Insectarium lanyards
